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What low-tech solution are celebrities taking to protect live performances?

As we've discussed at length on our blog, entertainers have gone -- and will continue to go -- to great lengths to protect their intellectual property. While these efforts have met with varying degrees of success, there is at least one area in which many entertainers have continually struggled to safeguard their work -- live performances.

Indeed, it's all but impossible to go to a concert or stand-up show without seeing someone holding their smartphone aloft in a bid to capture a picture or video footage, which will likely end up being posted on YouTube or Facebook, or shared via some other social media outlet.

While artists have attempted everything from having people check-in their phones prior to a performance -- much like coat check -- or vocally chastised those snapping away with their phones from the stage, these efforts have proved largely unsuccessful.

Interestingly enough, a growing number of celebrities -- from Alicia Keyes to Dave Chappelle -- are now turning to a new tool called Yondr to help address this problem.

While you might envision Yondr as being some sort of app or other advanced tech-related solution, it's actually a gray, rubber-like pouch into which concertgoers place their smartphones. The case is then locked by a venue employee, but the phone owner is then permitted to hang onto the pouch.

In the event the person needs to use their phone, they simply exit the performance where the pouch is unlocked and then re-secured upon reentry.

According to the 29-year-old founder of Yondr, the technology strikes the perfect balance in that concertgoers not only feel more at ease being able to retain possession of their expensive phone, but are also able to enjoy the live experience that much more without the distraction of texting and recording.

From the performers' perspective, he argues that it enables them to try out new material without fear of their creative works being prematurely leaked to the internet.

It will be interesting to see if Yondr becomes the new norm at all live events from concerts and comedy shows to public speeches and sporting events.

What are your thoughts? Do you think it's a viable solution or an unnecessary intrusion? 

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